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How Stash is disrupting the investment industry
Remember that last app you thought would finally teach you how to invest your money and check off that box in your adulting to do list? Stash was created for people who don’t have a lot of financial...
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What is your (brand) religion? Music is my religion
Even as a young music lover, I’ve seen the music industry evolving over the past years. Today, streaming services form an important distribution platform for music, with Gen Z even growing up using...
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The future of work? Empower flexible working
The Adecco Group, the world’s leading provider of temporary staffing, permanent placement and career transition, have released a white paper that seeks to elucidate the growing trend of independent...
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When robots are the new fashionistas
While once the idea of speaking and interacting with technology not only seemed impossible, but felt unnecessary and even odd, today smart technology has been transforming many parts of our lives. Just...
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The battle of the (Super Bowl) brands?
Last Sunday, about 1.35 billion chicken wings, 4 million pizzas and 50 million crates of beer were consumed all over the United States, and it all had to do with one (small or very big) single...
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How brands are jumping on the Galentine’s Day bandwagon
Although the number of singles is growing every year (one of the key trends of the frAGILE bookzine), with recent figures of Euromonitor projecting that 120 million new single households will be added...
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What is your (brand) religion? Music is my religion [2/3]
The music industry has changed a lot in the past years. As a GenYer, I still remember well the first physical music I bought. I immediately bought two CDs, the Killers’ Sam’s Town and Editors’ The Back...
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The (political) power of the red carpet
Last Sunday, the most important & exciting award ceremony of the year took place in LA, California: the Oscars. So, what did we learn from this 90th Academy Award edition – apart from the fact that...
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The role of extreme indulgence in NextGen’s health craze
We have all heard of the detoxes and cleanses that claim to clean the body by eliminating the harmful toxins. Many celebrities, like Gwyneth Paltrow and her goop detox, are swearing by those diets....
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The quest for experiential fast-fashion: an interview with Tommy Hilfiger
What makes NextGen tick, what do they look for in brands and how has the (fr)agile reality defined these young consumers and the way they shop and interact with (fashion) brands? As part of our...
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